Purity is defined as the state of being free from contamination. The mission of Purity is to help you stay focused on your goals and not let anything compromise your vision. The concept of Purity revolves around staying true to yourself and keeping a clear and focused mind on what you want to achieve. Failure is inevitable in life, but by staying true to your ideas and maintaining a high level of determination, you can overcome doubts and stay true to your Purity. Our goal is to promote this way of living and thinking, and to encourage our supporters to live their best lives. We urge everyone to adopt this way of thinking and not let anyone tell them they cannot achieve their goals. The brand's themes include streetwear, graffiti, and high thinking.
From what started as five random designs on my ipad to cleaned up designs ready for screen printing and testing.
After having the first few designs figured out I moved to making digital mock-ups of what the designs could possibly look like on a shirt.
After the digital mock-ups went live on social media I kept moving forward and went to making real work mock-ups so see how the designs would actually look on a printed t-shirt.
After successfully printing out all five designs, I set up a photoshoot with my friends to model my clothes and later upload them to the website to finish building it.