Purity can be defined as having freedom from contamination. The mission behind Purity is to keep. a clear focus on your own goals and not letting anything compromise your vision. Purity was designed with the focus of staying true to yourself and keeping a clear and focused mind on what yours trying to achieve. You will always hit failure at some point but staying pure to your ideas and keeping a high mind will help you push past the doubts and keep your PURITY. Our goal is to help teach this way of living and thinking and have our supporters live their best lives. We encourage everyone to start implementing this way of thinking and not letting anyone tell them that you can't do it, The themes behind the brand are streetwear, graffiti, and high thinking.
From what started as five random designs on my ipad to cleaned up designs ready for screen printing and testing.
After having the first few designs figured out I moved to making digital mock-ups of what the designs could possibly look like on a shirt.
After the digital mock-ups went live on social media I kept moving forward and went to making real work mock-ups so see how the designs would actually look on a printed t-shirt.
After successfully printing out all five designs, I set up a photoshoot with my friends to model my clothes and later upload them to the website to finish building it.